E-commerceFashion retailer reinstated in 9 days
Circumventing Systems suspension traced to a legacy affiliate redirect. One appeal, fully reinstated with no further enforcement.
£180K/mo
ad spend recovered
We forensically investigate why your account was suspended, identify every compliance issue, and give you an evidence-based roadmap to reinstatement. Trusted by 400+ brands across e-commerce, SaaS, finance and lead-gen.
Rated on Google · 240+ verified reviews
100+
Compliance factors
3–5
Working days
400+
Investigations
From venture-backed startups to enterprise advertisers spending seven figures a month.
“Reinstated in under two weeks after six months of failed appeals. Their forensic report pinpointed exactly what Google wouldn't tell us.”
Sarah Chen
Head of Growth · Northwind Apparel
“Genuinely the most professional compliance work we've ever paid for. Our developer had a checklist, not guesswork. Worth every penny.”
James O'Connor
Founder & CEO · Meridian SaaS
“Independent, straight-talking, and forensic. They found three critical issues our agency had missed for months. Account fully live again.”
Priya Ramesh
Marketing Director · Pivotal Finance
By the numbers
£12M+
Ad spend restored for clients
87%
Investigations lead to reinstatement
3–5 days
Average investigation turnaround
1564
Accounts reviewed since 2019
Helping businesses navigate suspensions including
The real cost of suspension
Most businesses only realise how dependent they are on Google Ads after they're locked out. These are the pain points we hear every week.
Your best-performing channel disappears with no warning. Pipeline stalls within days.
Google penalises repeat appeals. Guessing the wrong root cause pushes reinstatement further away.
Suspension notices are deliberately vague. You're left translating policy speak into technical action items.
Sales, media buying and creative teams sit idle. Competitors happily absorb your traffic and market share.
The longer an account sits suspended, the harder trust signals are to rebuild — especially for related accounts.
Your PPC agency blames the developer. The developer blames legal. Meanwhile Google's inbox goes silent.
Investigation process
We examine over 100 potential compliance factors.
Instead of vague advice, you receive concrete evidence.
Once recommendations are implemented we prepare your case.
Example findings
A live preview of the risk breakdown you'll receive after your investigation.
Overall risk
Elevated
Immediate action required
Critical
4
of 24High
8
of 24Medium
12
of 24Severity distribution
Missing company registration details
Business InfoWhy it matters
Google reviewers couldn't verify business legitimacy.Recommendation
Display registered address, company number & VAT.Landing page redirects flagged
RedirectsWhy it matters
Chained redirects triggering circumvention checks.Recommendation
Remove third-party redirect layer, serve directly.Weak trust signals on checkout
CheckoutWhy it matters
No visible refund policy or contact info near CTA.Recommendation
Surface trust badges + policy links above the fold.Inconsistent business name across pages
BrandingWhy it matters
Trading name differs from billing profile.Recommendation
Align legal name across footer, T&Cs and Ads billing.What you'll receive
Delivered as a signed PDF with a private video walkthrough. Every finding is scored, prioritised, and paired with an implementation recommendation your developer can act on.
Why accounts get suspended
We identify hidden redirects, cloaking concerns, dynamic content and technical issues.
We assess trust signals, claims, transparency and business legitimacy.
We review security issues, malware indicators and technical vulnerabilities.
We identify policy risks and missing business information.
We review payment profiles and account history.
We investigate account relationships that could trigger enforcement.
Case studies
A snapshot of recent engagements. Names redacted under NDA.
E-commerceCircumventing Systems suspension traced to a legacy affiliate redirect. One appeal, fully reinstated with no further enforcement.
£180K/mo
ad spend recovered
SaaSMisrepresentation flagged due to unclear pricing surface. Landing page rebuilt with proper disclosures, appeal accepted first try.
14 days
from engagement to reinstatement
FinanceVerified business identity + tightened claims across 40+ landing pages. Reinstated ahead of the quarterly reporting cycle.
6 weeks
revenue protected mid-quarter
What's included
The team on your case
Every investigation is led by a senior consultant with direct policy and enforcement experience — including former Google reviewers. You'll speak to the person doing the work, not an account manager.

Daniel Whitcombe
8 yrsEx-Google policy reviewer
Spent 5 years on Google's Ads policy team reviewing suspension appeals — knows exactly what reviewers look for.

Elena Marchetti
12 yrsSenior compliance lead
12 years running compliance audits for enterprise advertisers across the EU, from fintech to e-commerce.

Marcus Beltrán
9 yrsTechnical auditor
Former ad-tech engineer who unpicks redirects, JavaScript rendering and tracking issues Google flags as circumvention.

Rachel Osei
6 yrsAppeal strategist
Has drafted 800+ successful appeals — specialises in reframing repeat-rejected cases so Google reviewers say yes.
The appeal loop
Because every rejected appeal makes the next one harder — and none of them fix what actually got you suspended.
Why it fails
They never identify the underlying compliance issues. Google's system treats repeat appeals as a signal the advertiser doesn't understand the violation — reinstatement gets harder every time.
That's exactly why our investigation exists — so the next appeal you submit is the last one you need to.
The cost of waiting
Imagine a business spending just £500/day on Google Ads. Here's what a 30-day suspension actually costs — and how it compares to fixing it properly.
Business spending
£500 / day
Google suspension
Ads paused
30 days later
1 month lost
Lost revenue
£15,000
Do nothing (30 days)
£15,000
Lost revenue while your best-performing channel sits offline.
Fix it properly
£1,495
Full forensic investigation, remediation roadmap and appeal draft — usually reinstated in 3–5 working days.
Fix my suspension nowSimple, transparent pricing
No upsells. No add-ons. One senior-led investigation, fully loaded.
Everything you need from diagnosis to reinstatement — delivered by a senior consultant in 3–5 working days.
Fix my suspension nowReply within 1 working day · Confidential · UK-based team
Why work with us
We're independent Google Ads suspension consultants.
Our job is to investigate your suspension from Google's perspective and give you a clear, evidence-based roadmap for reinstatement — one your team can act on today.
FAQ
No consultant can honestly guarantee reinstatement — only Google decides that. What we can guarantee is that every appeal you submit after our investigation will be based on evidence, not guesswork. We identify every compliance issue Google is likely flagging, fix the root causes, and present your appeal in the exact language and format Google's policy team responds to. That approach reinstates the vast majority of accounts we work on, often after multiple failed DIY appeals.
The forensic investigation itself takes 3–5 working days once we have read-only access to your Google Ads account and website. During that time our senior consultant runs 100+ compliance checks across your account, landing pages, tracking setup, business verification and trust signals. You then receive a signed PDF report and video walkthrough. Implementation timeline depends on your developer, but most clients are ready to resubmit their appeal within 7–10 days of engaging us.
We deliberately remain independent — we investigate and advise, we don't implement. This keeps us honest: we have no incentive to inflate scope or bill for development work. You'll receive a prioritised, developer-ready roadmap with exact instructions, code-level references and screenshots. Your in-house team, existing developer or web agency can typically action everything within a few days. If you don't have a developer, we can recommend a trusted partner.
Yes, and this is one of the most common situations we handle. Repeat failed appeals do make reinstatement harder because Google's system treats them as a signal that the advertiser doesn't understand the violation. That's why we always pause any further appeals until the compliance issues are genuinely resolved and evidenced. Our appeal draft addresses the historical pattern head-on and demonstrates the specific remediation steps taken — which is exactly what reviewers need to see to reverse a decision.
Absolutely. Pre-appeal is the ideal time to engage us. A clean first appeal built on a proper compliance foundation has a significantly higher success rate than any subsequent attempt. If you've received a suspension notice but haven't yet responded, please don't submit anything until we've completed the investigation — we'll build the strongest possible first appeal on your behalf.
We cover every enforcement category Google uses across Google Ads, Merchant Center and related properties — including Circumventing Systems, Misrepresentation, Compromised Site, Suspicious Payments, Unacceptable Business Practices, Related Account Suspensions and Advertiser Verification failures. We work with e-commerce, SaaS, lead generation, financial services, health & wellness, and enterprise advertisers spending anywhere from £5K to seven figures per month.
Every engagement is covered by a mutual NDA before any account access is shared. Only the senior consultant assigned to your case sees your data, and we never share client names, case studies or evidence without written permission. All account credentials use read-only access wherever possible, and any temporary access is revoked at the end of the engagement.
There isn't one. We deliberately price one straightforward package because suspension work should not be a pricing puzzle. £1,495 covers the full forensic investigation, the compliance audit, the appeal strategy and written appeal draft, the implementation review before you resubmit, and 60 days of consultant support with unlimited appeal revisions. There are no add-ons, no retainers and no per-appeal fees.
You have 60 days of support included, and unlimited appeal revisions during that window. If Google rejects the first appeal we investigate the specific rejection reasoning, identify what shifted (Google reviewers can flag additional issues on re-review), update the remediation plan and rewrite the appeal. The vast majority of our clients are reinstated on the first or second appeal after our involvement.
Yes — we work with advertisers worldwide. Our senior team is UK-based, but Google's advertising policies apply globally, so the investigation and remediation approach is identical regardless of your market. We've supported clients across the EU, US, Canada, Australia, the Middle East and Asia. Invoicing is in GBP and we work in your business hours where possible.
Every unsuccessful appeal wastes valuable time. Start with a professional investigation and understand exactly what needs to change before submitting another appeal.
Free 15-minute triage call · Reply within 1 working day · Fully confidential